Design of a holistic brand identity for a food start-up.
The company is the first in the world to produce a special tree fungus for the food market.
The product is to take over a market-leading role as a vegan, protein-rich meat alternative.
In an intensive design thinking process an extensive corporate design was created:
Corporate values, word/figurative mark, style guide, website, packaging,
Business equipment, presentation templates, advertising material & advertising presence.
The word / figurative mark of the company. In reference to the origin of the product, the forest.
Consistent brand language due to a detailed style guide.
A unique & clear web presence including online store.
The business equipment.
Different types of the product in the respective packaging. All in a consistent corporate design.
Packaging designed down to the last detail and adapted to the requirements of the industry.
A new customer box for a collected Walding experience.
A flyer for holistic communication.
Tobias Leonhardt, Yiran Ren, Elmar Zapf