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Design of a holistic brand identity for a food start-up.

The company is the first in the world to produce a special tree fungus for the food market.

The product is to take over a market-leading role as a vegan, protein-rich meat alternative.
In an intensive design thinking process an extensive corporate design was created:

Corporate values, word/figurative mark, style guide, website, packaging,
Business equipment, presentation templates, advertising material & advertising presence.



The word / figurative mark of the company. In reference to the origin of the product, the forest.


Consistent brand language due to a detailed style guide.


A unique & clear web presence including online store.



The business equipment.



Different types of the product in the respective packaging. All in a consistent corporate design.



Packaging designed down to the last detail and adapted to the requirements of the industry.



A new customer box for a collected Walding experience.



A flyer for holistic communication.


Tobias Leonhardt, Yiran Ren, Elmar Zapf

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