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"Design values into action."

VALUNITY is a design methodology I developed in the form of a co-creation tool.

Journeys are designed on the basis of value concepts, which are analysed through reflection

and translated into clear actions and responsibilities through optimisation.

This should increase interpersonal interaction and identification and thus help both individuals and groups to become more qualitative. Valunity is used by brands, for example, to strengthen their community ties.

In addition to the methodology, the brand design includes a holistic analogue and digital experience, developing a website, an app and a workshop toolkit.

The project was scientifically developed as part of my master's thesis at the Technical University of Munich.


A uniform corporate identity is the base for communicating the developed methodology and service

and bring it into an external form.


The business equipment shows that the developed identity works both analogue and digital.



Check out the Valunity. WEBSITE & APP.


The analog Valunity Toolkit is the ideal tool for applying the methodology and the main component along the app.


Valunity. in action!



The Valunity. Methodology is the content element of the brand and has been scientifically developed.

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